Key terms · Khetta Rewards Guide

A few words come up all the time in the app. This page explains them once so the rest of the guide is easier to follow.

Term	What it means
Card	The loyalty card your customer keeps on their phone. Also called a pass.
Card type	The kind of loyalty card: Stamp, Reward, Membership, Discount, Cashback, Coupon, Multipass or Gift. See Card types.
Template	A ready-made starting point for a card, built for a type of business such as a cafe, barber or car wash. You can change everything in it.
Program	One loyalty offer, for example "Buy 8 coffees, get the 9th free". Each program is one card.
Stamp	One unit on a stamp card. Customers collect stamps until they earn a reward.
Points	The balance on cards that count money or points instead of stamps, such as cashback and discount cards.
Reward	What the customer earns, such as a free item. They redeem it at the counter.
Redeem	Using a reward, stamps or points. The cashier does this in the Scanner App.
Customer	Anyone who has installed one of your cards.
Card status	Whether a customer has actually added the card to their phone (Installed) or only filled in the form (Not installed).
Manager	A cashier or staff account that can use the Scanner App.
Scanner App	The page cashiers use to scan customer cards and add or redeem stamps and points.
Push message	A short notification that appears on the customer's lock screen. Free to send.
Segment	A group of customers who share something, such as "customers with 4 stamps" or "customers who have not visited in 60 days".
RFM	A way of grouping customers by how recently and how often they visit. See RFM segments.
Geo-push	A push message shown when a customer with your card is near one of your locations.
UTM link	A tracking link for one channel, such as Instagram, so you can see where new customers come from.
PWA	A web card that is installed on the Android home screen. It works like an app without being downloaded from a store.