Mailings and push messages
The Mailings section, with the six tabs and what each one is for.
Where: Dashboard, Mailings in the left-hand menu.
Mailings is where you talk to your customers. It has six tabs.
| Tab | What it is for |
|---|---|
| Inbox | Conversations with customers |
| Mailings | Messages by SMS or email (needs a connected provider) |
| Send push | One-off push messages |
| Push automation | Ready-made automatic messages: birthday, feedback, next visit |
| Custom auto-push | Automatic messages you design yourself |
| Richie AI | Sets the writing style of the AI assistant |
What is a push message?#
A push message is a short notification. It shows on the lock screen of the customer's phone and on the back of their card. It does not stay in the phone's message history and does not cost you anything to send.
Send push#
Write a message, pick who gets it, send it now or schedule it. Step by step: Send a push message.
The History list at the bottom shows everything you have sent.
Push automation#
Three automatic messages that you switch on and write once. See Push automation.
Custom auto-push#
Automatic messages triggered by an event, such as a customer installing a card. See Custom auto-push.
Mailings (SMS and email)#
The Mailings tab is for messages by SMS or email. It shows the number of customers in your base, your SMS balance and your email balance. To use it you must first connect an SMS or email provider. The page has a Connect link that takes you there. See Services.
Push is free and needs no setup. SMS and email are charged by the provider you connect.
Inbox#
The Inbox collects conversations with customers. It shows counts for Your conversations, Favorites, Sent, Received, Opened, Unread and Replied. Select a conversation on the left to read it on the right.
Richie AI#
A built-in assistant that can help write push messages. In its tab you choose the tone of voice. See Richie AI.
What makes a good push message#
- Short: a line, not a paragraph.
- Specific: "Free cookie with any coffee today" beats "Special offer".
- Timed: send it when customers decide, for example mid-morning for lunch offers.
- Occasional: a few messages a month. Too many and people turn them off.